In my back yard in a location I can see from sitting at my desk, there is a large honeysuckle bush. It blooms for months and doesn’t give up producing blossoms until there is a hard freeze. It attracts hummingbirds all summer and I never tire of watching them flit from flower to flower with seeminly invisible wings. While honeysuckles grow in several different colors, the flower on the shrub in my yard is exactly the same shade as the one that Pantone has chosen to make the 2011 ‘Color of the Year’.
The Pantone company makes a business of color. Assigning codes to colors like the library does to books. Selecting colors to serve as trends for everything from clothes to paint to applicances. Nearly all manufacturing industries look to Pantone to see what colors are hot…..or going to be hot….so they can plan the colors of their products far in advance. Most people would be surprised to know how very far in advance the trend colors for a given season are chosen.
This is to allow adequate time for the paint companies and textile companies to put the manufacturer of these colors into motion.